Something is happening in Hollywood. Something which isn’t new but is becoming more apparent with each passing year. Studios are throwing vast sums of money at films in the hope that the sheer amount of razzmatazz on screen, couple with stars and overblown effects will prize people from their sofas and towards the cinema. The problem with this is that the films are becoming ever more formulaic and uninspiring as studios attempt to attract the maximum number of people to their films. It’s the same with most art forms that the more broad you make your product, the less exciting and unique it will be. Mumford and Sons might outsell Goat but only one of those bands sound like a Saturday night pub band that got too big for their cowboy boots. When I think of the studios that are producing the type of big budget, low risk films I’m discussing here, the one that springs to mind first is Disney.
Disney obviously have a tradition of making family movies and as such you aren’t expecting gore or thrilling twists but they’ve managed to entertain generations of people simultaneously for decades while maintaining their wholesome image. They also have a strong tradition of borrowing stories from other sources but appear to be on a run at the moment of producing the blandest of films which are amongst the most expensive in history. Alice in Wonderland, Oz the Great and Powerful, John Carter and now The Lone Ranger are all films which make use of established, much loved characters in films which Disney have sucked all the life and fun out of. The problem they’re really facing though is that they’re no longer guaranteed $600 million if they plough $250 million into a movie and not only that, the films themselves are dull and don’t even warrant a second viewing.